In 2014, the Training and Development industry witnessed a number of interesting findings according to a report released by the Association for Talent Development (ATD). The report surveyed over 400 organizations across different sectors to identify the latest trends and challenges in training and development.
One of the key findings from the report was the growing emphasis on mobile learning. More and more organizations are now providing their employees with training modules that can be accessed through mobile devices such as smartphones and tablets. This trend is driven by the increasing use of mobile devices in everyday life and the need for organizations to provide their employees with on-the-go training. According to the report, mobile learning was used by 47% of the surveyed organizations, up from 34% in 2013.
Another important trend identified in the report was the increasing use of social media for learning and development purposes. Social media platforms such as Facebook, LinkedIn, and Twitter are being used by organizations to provide their employees with access to training resources and to facilitate collaboration and knowledge-sharing. The report found that 64% of the surveyed organizations were using social media for learning and development, up from 47% in 2013.
The report also highlighted the growing importance of data analytics in training and development. Organizations are now using data to measure the effectiveness of their training programs and to identify areas where improvement is needed. According to the report, 56% of the surveyed organizations were using data analytics to measure the impact of their training programs, up from 40% in 2013.
In terms of challenges, the report identified a number of issues that organizations are facing in training and development. One of the biggest challenges is the lack of resources, both financial and human. Many organizations are struggling to allocate sufficient resources to their training and development programs, which can limit their effectiveness. Another challenge is the difficulty in measuring the impact of training programs, which can make it hard to justify the investment in training to senior management.
Overall, the Training and Development Industry Report Findings for 2014 provide valuable insights into the latest trends and challenges in the field. Organizations that are able to stay ahead of these trends and address the challenges effectively will be well-positioned to provide their employees with effective training and development programs that drive performance and improve organizational outcomes.