by Julie Miller
1. Provide value. Most tweets link to blog posts or other media. Pull a brief value point from your post, such as “always offer value in your tweets” and include a teaser to more information, along with the tiny URL. Of course, the blog post should follow up with plenty of additional tips.
2. Cut superfluous words. It’s obvious with Twitter’s character limit, but still good advice for all business writing. Why use “in order to” when “to” usually does the trick? Other unnecessary words: very, really and quite. For example, replace “very warm” with hot! Continue Reading