Zoe's Training & Consulting Blog


89 Seconds to Sales Success for Your Growing Business

July 27th, 2009

Mike Faberby Mike Faber

Choosing to work from home as an entrepreneur in the coaching and professional speaking business has been the single most freeing, and terrifying decision of my work career. At first, the “flight from cubicle” life seemed idyllic: I could wake up when I wanted to, pursue exactly what made me happy, and move from the office to home in a matter of seconds. No more battling traffic on the freeway at rush-hour! Reality started to hit as time passed, along with the first and third of every month. Instead of a comforting pay-stub in the mail, all I saw were bills. The cubicle seemed like a prison when I worked at my last company, now it beckoned like a siren’s call. I had to make a choice — get active and engaged in my new career, or start looking for another six-by-eight cube to call home.

By this time, early 2005 for me, I had far too much invested to go back to the cubes. Chances are you do too! A 2000 study* by the US Small Business Association reported that 46 percent of home-based businesses use personal funds for start-up capital! Read the rest of this article »

Posted in Coaching

Are Your People Driving Customers Away?: How to Lose a Loyal Customer in 12 Seconds

July 6th, 2009

Orvel Ray Wilsonby Orvel Ray Wilson

This weekend I traveled with Denise to New Orleans to speak at the City & Regional Magazine Association conference. I was doing break-out sessions on Guerrilla Selling and Guerrilla Marketing with Social Media.

We were nearly next in line to check our bag when a burly ticket agent turned on the crowd and barked, “WHOSE BAG IS THIS?!”

“Mine,” I said, sheepishly raising my hand. I had scooted it under the queuing strap so as not have to carry it an extra 20 feet, and was standing less than 6 feet away.

“YOU HAVE TO ATTEND YOUR BAGGAGE AT ALL TIMES!” he shouted. I was like, SO busted.

“I AM attending it,” I pleaded. “I’m standing RIGHT HERE!” demonstrating that I could almost touch it.

He shouted like a marine drill sergeant, “YOU HAVE TO BE WITHIN ARM’S LENGTH OF YOUR BAG AT ALL TIMES!” Read the rest of this article »

Posted in Customer Service