Is Your Writing Style In Sync With Your Company’s Brand?
by Julie Miller
The blessing and the curse of the digital revolution! Between e-mail, instant and text messaging, cell phones, Blackberries and the Internet, we are drowning in data overload. Moreover, the constant interruptions are costing the U. S. economy an estimated $558 billion annually. This staggering number does not add in the cost of poorly written e-mails that land companies and employees in hot legal trouble, destroy long-term client relationships, and ruin reputations—just review Mike Brown’s e-mails (former FEMA chief) as Hurricane Katrina raged and you will understand. Add to this mix a lack of civility and common sense and you have an explosive brew.What to do? For starters, treat e-mail writing as writing not as casual conversation. Whether words are written in the sky, sent by carrier pigeon or via the Web, words must connect with the reader. Good writing allows this to happen; poor writing does not. Currently, writing online is still, as author Patricia O’Conner writes, in its Wild West stage a free-for-all with everybody shooting from the hip and no sheriff in sight.
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