by Don Cooper, The Sales Heretic™

Most of us believe we’re good listeners, when in fact, most of us are lousy. (If you don’t believe me, ask your spouse.) Yet listening is a critical skill that we all need to be better at. Listening allows you to relax, compose your thoughts and gather valuable information. And truly effective listening builds rapport, respect and trust.

Whether you’re networking, selling, negotiating or simply having a casual conversation, keep these principles in mind:

See Eye to Eye

When someone is speaking to you it is imperative that you maintain good eye contact with them. Looking at something else sends the non-verbal message that whatever you are looking at is more important than the speaker is. An additional benefit for you is that by looking at the speaker, you can pick up on their non-verbal signals, which will help you better understand what they really are (and are not) saying. Read the rest of this entry »