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	<title>Zoe Training &#38; Speaking Blog &#187; Strategic Planning</title>
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	<link>http://www.zoetraining.com/blog</link>
	<description>One source for your professional skills training, speaking, consulting, and organizational development since 1983</description>
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		<title>Zoe Presenter Spotlight: Dan Chenoweth</title>
		<link>http://www.zoetraining.com/blog/2011/10/17/zoe-presenter-spotlight-dan-chenoweth/</link>
		<comments>http://www.zoetraining.com/blog/2011/10/17/zoe-presenter-spotlight-dan-chenoweth/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 16:42:52 +0000</pubDate>
		<dc:creator>zoetraining</dc:creator>
				<category><![CDATA[Business and Finance]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Ethics]]></category>

		<guid isPermaLink="false">http://www.zoetraining.com/blog/?p=777</guid>
		<description><![CDATA[<a href="http://www.zoetraining.com/blog/2011/10/17/zoe-presenter-spotlight-dan-chenoweth/" title="Zoe Presenter Spotlight: Dan Chenoweth"></a>by Zoe Training staff Starting with a strong foundation in accounting, Dan Chenoweth has a broad background in American and international business. His focus on general management issues inherent in today’s changing business environment involves organization leadership; business process analysis &#8230;<p class="read-more"><a href="http://www.zoetraining.com/blog/2011/10/17/zoe-presenter-spotlight-dan-chenoweth/">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<a href="http://www.zoetraining.com/blog/2011/10/17/zoe-presenter-spotlight-dan-chenoweth/" title="Zoe Presenter Spotlight: Dan Chenoweth"></a><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.zoetraining.com%2Fblog%2F2011%2F10%2F17%2Fzoe-presenter-spotlight-dan-chenoweth%2F&amp;title=Zoe%20Presenter%20Spotlight%3A%20Dan%20Chenoweth" id="wpa2a_2"><img src="http://www.zoetraining.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p><img class="image" src="http://www.zoetraining.com/bios/img/dan_chenoweth.jpg" border="0" alt="Dan Chenoweth" align="left" /><em>by Zoe Training staff</em></p>
<p>Starting with a strong foundation in accounting, <a href="http://www.zoetraining.com/bios/chenoweth">Dan Chenoweth</a> has a broad background in American and international business. His focus on general management issues inherent in today’s changing business environment involves organization leadership; business process analysis and improvement; project management; strategic supplier relationships; team development; and change management. In every situation, Dan helps clients take their strategy to the bottom line.</p>
<p><strong>What&#8217;s your favorite topic(s) to present on? Why?</strong></p>
<p>Business ethics.  It is a multi-faceted, complex topic and there is no lack of “fresh/new” material!  Ethics do count!  They are relevant and we need to have more discussion about them in these tumultuous times.<span id="more-777"></span></p>
<p><strong>Three words that describe your presentation style:</strong></p>
<p>Relevant, interactive, different.</p>
<p><strong>Why did you become a speaker/trainer? </strong></p>
<p>I always wanted to be an educator. I got a BS in accounting and immediately went for an MBA specializing in accounting thinking I would be a college professor.  Then realized I needed a PhD to teach at the college level.  I then decided to go into public accounting instead but always regretted not doing more in education.  Years later, after my corporate career, I was fortunate to get back into training and education.  I now provide seminars for CPAs throughout the country.  I love working with mature audiences who push back on points and add their own insights from their own experience.</p>
<p><strong>Tell us about a presentation experience that went wrong:</strong></p>
<p>I had done an ethics session for a farm co-op group in Denver and it went quite well.  I was then asked to do a similar presentation in Springfield, IL for a large farm co-op conference.  My session was a “pre-conference” session.  Therefore, it was not very well attended (about 50 people) but the room was set up for 500 people for the next day’s events!  It is excruciating to try and have a dialogue with participants in a cavernous facility like that where the 50 folks were scattered throughout the room.  I felt like a rock in a tin can!  I was not able to make a connection and it didn’t go well.</p>
<p><strong>What are you most grateful for in life? </strong></p>
<p>I have a loving wife and family.  While there have certainly been ups and downs with all three of my children, I wouldn’t trade them for anything.  I am now blessed with three grand children and one great grand child.</p>
<p><strong>Do you have a favorite quote? </strong></p>
<p>&#8220;<em>The pessimist complains about the wind.  The optimist expects it to change. The realist adjusts the sails!&#8221;</em></p>
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<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.zoetraining.com/blog/2011/07/17/trainer-spotlight-anna-conrad/" rel="bookmark" class="crp_title">Zoe Presenter Spotlight: Anna Conrad</a></li><li><a href="http://www.zoetraining.com/blog/2010/12/20/speaker-spotlight-diane-sieg/" rel="bookmark" class="crp_title">Zoe Presenter Spotlight: Diane Sieg</a></li><li><a href="http://www.zoetraining.com/blog/2011/01/31/trainer-spotlight-penny-mcdaniel/" rel="bookmark" class="crp_title">Zoe Presenter Spotlight: Penny McDaniel</a></li><li><a href="http://www.zoetraining.com/blog/2011/01/17/trainer-spotlight-mark-zalkin-part-2/" rel="bookmark" class="crp_title">Zoe Presenter Spotlight: Mark Zalkin, Part 2</a></li><li><a href="http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/" rel="bookmark" class="crp_title">Zoe Presenter Spotlight: Steve Ouellette</a></li></ul></div>]]></content:encoded>
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		<title>Six Sigma in Hard Economic Times</title>
		<link>http://www.zoetraining.com/blog/2011/03/07/six-sigma-in-hard-economic-times/</link>
		<comments>http://www.zoetraining.com/blog/2011/03/07/six-sigma-in-hard-economic-times/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 17:14:52 +0000</pubDate>
		<dc:creator>zoetraining</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Continuous Skills Development]]></category>
		<category><![CDATA[Six Sigma]]></category>

		<guid isPermaLink="false">http://www.zoetraining.com/blog/?p=553</guid>
		<description><![CDATA[<a href="http://www.zoetraining.com/blog/2011/03/07/six-sigma-in-hard-economic-times/" title="Six Sigma in Hard Economic Times"></a>by Steve Ouellette What purpose, if any, does Six Sigma serve in economic downturns? Full disclosure: I teach and consult in Six Sigma and related areas, and you’re reading this article because you’re interested in Six Sigma, so we may &#8230;<p class="read-more"><a href="http://www.zoetraining.com/blog/2011/03/07/six-sigma-in-hard-economic-times/">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<a href="http://www.zoetraining.com/blog/2011/03/07/six-sigma-in-hard-economic-times/" title="Six Sigma in Hard Economic Times"></a><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.zoetraining.com%2Fblog%2F2011%2F03%2F07%2Fsix-sigma-in-hard-economic-times%2F&amp;title=Six%20Sigma%20in%20Hard%20Economic%20Times" id="wpa2a_4"><img src="http://www.zoetraining.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p><img class="image" src="http://www.zoetraining.com/bios/img/steve_ouellette.jpg" border="0" alt="Steve Ouellette" align="left" /><em>by <a href="http://www.zoetraining.com/bios/ouellette">Steve Ouellette</a></em></p>
<p>What purpose, if any, does Six Sigma  serve in economic downturns? Full disclosure: I teach and consult in Six  Sigma and related areas, and you’re reading this article because you’re  interested in Six Sigma, so we may not be the most objective people to  assess this, but in this article, I will do my best to find the truth.</p>
<p>I remember when I was working as an engineer for a company that made  aluminum for aerospace and commercial applications. One of the  apparently inevitable downturns in aerospace was occurring and the  company was looking to cut costs, critically eyeing headcounts. At the  same time, there was a consulting team training and implementing the  technology that would one day be called Six Sigma.</p>
<p>Of course the  talk around the table in the lab revolved around the uncertainty of the  times, and sooner or later someone would begin to complain that the  company was spending enough money on consultants each year to avoid  laying off four full-time employees. I was torn in what I thought. On  the one hand I was a recent hire, and thus first in line for the  chopping block, but on the other, I also knew that the benefits the  company and employees were accruing from what the consultants had to  teach us was enormous.<span id="more-553"></span></p>
<p>Well, I survived that round and the ones  after it (once due to the generous sacrifice of a coworker on sabbatical  who requested to be laid off rather than one of the active engineers).  It really wasn’t until I began consulting that I could form a more  data-based opinion.</p>
<p>Let me start out by saying that, except in  rare circumstances, my experience is that headcount reduction ends up  costing a company far more in the long term than it saves them in the  short term (and analyses by researchers Kim Cameron and Wayne Cascio  seem to confirm my observations). Headcount reduction should be the last  recourse for a company, not the first. In fact, for many companies,  employee costs are pretty minimal compared to other costs. This is even  worse when companies use the <em>faux</em>-fair “across the board”  layoffs mantra. When looking across the company, does anyone really  think that all departments contribute equally to profit? If not, then  why should layoffs be evenly distributed?</p>
<p>No, across-the-board  layoffs in the interest of fairness isn’t fair, it’s only a symbol of  management taking an easy out when what’s called for is a more difficult  assessment of where profit is generated or supported, and where it  isn’t. Remarkably, managers make layoff decisions without this type of  information. And, by the way, decisions about layoffs are generally made  by the people who made the decisions that are now leading to layoffs.</p>
<p>Managers  outside of Dilbert aren’t evil people and I know layoff decisions can  be personally devastating for those who have to make them. But doing an  across-the-board layoff in the absence of data on each department&#8217;s  contribution of profit, strikes me as a pretty random way to try to save  a company.</p>
<p>I often wonder what businesses would be like if we  could place the past, present, and future value of our employees on the  balance sheet. As it is, when managers make cuts it looks like a net  positive, when we all know that there’s a real cost that isn’t accounted  for in the numbers. Armed with this data wouldn&#8217;t we be even more loath  to fire our coworkers?</p>
<p>Layoffs are a prime indicator of poor strategic planning and policy deployment. (<a href="http://www.qualitydigest.com/inside/six-sigma-column/top-ten-stupid-six-sigma-tricks-1-0">Read my article on policy deployment</a> for more on that.) Not so much that the strategic plan should have  accounted for an unexpected economic downturn, but that if you have done  a good job of deploying your resources to achieve a strategic plan, you  know what layoffs will cost you in your long-term competitiveness.  Because everyone is working on something related to achieving your plan  for business success, anyone you lay off means that portion of the plan  won’t be completed, thus throwing into doubt your business’ ability to  succeed.</p>
<p>I won’t deny that layoffs may be needed when companies  have a real misalignment between how they are staffed and their  strategic vision. But this is a conscious decision made regardless of  economic crises, not because of them.</p>
<p>When confronted with a difficult situation, I like to question the  premise behind it. So, is it possible that your people, rather than  threaten it, can actually enhance your company’s viability?</p>
<p>Consider  what the common reaction is to bad economic times. “We have to circle  the wagons, cut out the fat, stop the bleeding…” All of these bad  metaphors point to retrenchment, and frequently the issues that are left  behind are related to understanding and improving the process. What if  all your competitors were digging in while your business plowed forward?  (Yikes, another bad metaphor!) Where would that leave your company when  the economy turned around again? Perhaps companies should consider  difficult economic times as a challenge with opportunities for process  improvement, as opposed to a challenge to shrink your way to success?</p>
<p>The  benefits of working on improving your business process are clear.  Understanding and improving your processes leads to lower costs through  reduction of inspection, scrap, rework, waste, and errors. This is the  area where lean and Six Sigma are designed to function. Improving your  meta-processes, such as strategic planning and policy deployment,  product or process design, capital provision and validation, and  continuous improvement, lead to even greater savings through cost  avoidance. These are areas where define, measure, analyze, improve,  control (DMAIC)<a href="http://www.qualitydigest.com/inside/six-sigma-column/top-ten-stupid-six-sigma-tricks-4"> is less helpful</a>, but other technologies, such as <a href="http://www.qualitydigest.com/inside/six-sigma-column/six-sigma-and-corner-office">business performance excellence</a>, design for Six Sigma, statistical start-up, and <a href="http://www.qualitydigest.com/inside/six-sigma-column/top-ten-stupid-six-sigma-tricks-6">daily management</a> exist to show the way.</p>
<p>When times are hard, forward-looking companies should take those people  who might otherwise be laid off and invest their time and expertise in  understanding and improving the business, so that when times turn around  the business is positioned to take advantage of the better business  climate. If times stay bad for a while, at least the business is  becoming more efficient so as to minimize the effect on its workforce.</p>
<p>When  I talk to people about all these improvement activities in good times,  they say something like, “Where am I going to get all the manpower to  learn how to do business right? I barely have enough to do business as  messed up as we do!” Well, maybe this is an opportunity to take those  well-trained, experienced, and hard-working “most important resources”  and continue to have the business benefit from them, instead of turning  them away into the labor pool of our competitors.</p>
<p>And keep them  on not just to do Six Sigma. The limitation of Six Sigma, a  problem-solving technique that uses advanced statistics, is that it is,  by its nature, limited to a relatively small cadre of Black Belts—maybe 5  percent of a company. And (dirty secret here) it <em>should</em> be  limited to a few, because you don’t want a large proportion of your  workforce fixing problems, you want them avoiding problems and running  the processes that make you money. However, Six Sigma gives the  impression that improvement is concentrated only in the anointed few.  What do the other 95 percent work on? If we also include the other areas  that can be improved that I listed above, then understanding and  improving the business, reducing and avoiding costs, saving the business  becomes goals to which everyone can contribute.</p>
<p>So I guess I  want you to have your cake and eat it too, while your competitors eat  ashes. Don’t lay off people that you could be using to save your company  more money than they get in salary and benefits. If you can, when the  economy turns around you will be ready to aggressively expand in your  market, while your timid competitors are still trying to figure out how  to uncircle their wagons with half the people they used to circle them.</p>
<p><em>Take a background in engineering and higher education, combine with  expertise in ethical decision making, statistical design and analysis,  survey design, process management, strategic planning, policy  deployment, and business performance excellence, add a touch of humor  and irreverence&#8230;the result? <a href="http://www.zoetraining.com/bios/ouellette"><strong>Steve Ouellette</strong></a>, the Six Sigma Heretic™, who helps facilitate fundamental change within organizations to help them greatly improve their profitability.</em></p>
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		<title>Zoe Presenter Spotlight: Steve Ouellette</title>
		<link>http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/</link>
		<comments>http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 15:21:01 +0000</pubDate>
		<dc:creator>zoetraining</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[E-learning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Six Sigma]]></category>

		<guid isPermaLink="false">http://www.zoetraining.com/blog/?p=532</guid>
		<description><![CDATA[<a href="http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/" title="Zoe Presenter Spotlight: Steve Ouellette"></a>by Zoe Training staff Take a background in engineering and higher education, combine with expertise in ethical decision making, statistical design and analysis, survey design, process management, strategic planning, policy deployment, and business performance excellence, add a touch of humor &#8230;<p class="read-more"><a href="http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<a href="http://www.zoetraining.com/blog/2011/02/14/trainer-spotlight-steve-ouellette/" title="Zoe Presenter Spotlight: Steve Ouellette"></a><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.zoetraining.com%2Fblog%2F2011%2F02%2F14%2Ftrainer-spotlight-steve-ouellette%2F&amp;title=Zoe%20Presenter%20Spotlight%3A%20Steve%20Ouellette" id="wpa2a_6"><img src="http://www.zoetraining.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p><img class="image" src="http://www.zoetraining.com/bios/img/steve_ouellette.jpg" border="0" alt="Steve Ouellette" align="left" /><em>by Zoe Training staff<br />
</em></p>
<p>Take a background in engineering and higher education, combine with expertise in ethical decision making, statistical design and analysis, survey design, process management, strategic planning, policy deployment, and business performance excellence, add a touch of humor and irreverence&#8230;the result? <a href="http://www.zoetraining.com/bios/ouellette">Steve Ouellette</a>, the Six Sigma Heretic<sup>™</sup>, who helps facilitate fundamental change within organizations to help them greatly improve their profitability.</p>
<p><em><strong>What&#8217;s your favorite topic(s) to present on? Why?</strong></em></p>
<p>Applied research tools (like Six Sigma), because I love to see &#8220;unsolvable&#8221; problems get solved (and because I love it when people say that they finally &#8220;get&#8221; statistics).  Strategic planning and policy deployment, because it is great to show people a logical way to successfully deploy a plan.<span id="more-532"></span></p>
<p><em><strong>Three words to describe your presentation style:</strong></em></p>
<p>Vibrant, funny, interactive.</p>
<p><em><strong>What are your favorite groups of people to work with? </strong></em></p>
<p>I like working with different groups for different reasons.  Upper-level management because they can initiate fundamental improvements in a business, middle-management because they are the ones who support that change, and front-line supervisors and hourly workers, who are the ones who actually make change for the better happen.</p>
<p><em><strong>What&#8217;s the most unusual location (or circumstances) you&#8217;ve presented in?</strong></em></p>
<p>I taught a couple of classes at Eglin Air Force Base to the Energetic Materials Division (energetic materials are explosives).  Every day I got to drive onto the base and across the landing strip with F-16s doing touch-and-go landings, which was tons of fun.  Though we did have to pause during class as they screamed by on full afterburner&#8230;</p>
<p><em><strong>Are you involved in any community projects/issues?</strong></em></p>
<p>I am working with local public schools to improve their strategic planning as well as to understand their school performance data and use that to drive improvements.</p>
<p><em><strong>Do you have any pets? Kids? Unusual hobbies?</strong></em></p>
<p>We have two girls, a Siamese cat, and a Shiba Inu puppy.  After my undergrad engineering degree, I was a Thomas J. Watson Fellow during which I spent a year living in Europe studying, &#8220;The Evolution, Fabrication, and Impact of the European Sword.&#8221;</p>
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		<title>Would Strategic Planning Benefit Your Municipality?</title>
		<link>http://www.zoetraining.com/blog/2008/09/01/would-strategic-planning-benefit-your-municipality/</link>
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		<pubDate>Mon, 01 Sep 2008 14:32:13 +0000</pubDate>
		<dc:creator>zoetraining</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Facilitation]]></category>
		<category><![CDATA[Management Development]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Mission¸Vision & Values]]></category>

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		<description><![CDATA[What is strategic planning? And what do you need to know about the process to determine how strategic planning could benefit your municipality? This article provides a brief overview of strategic planning—the benefits, process, obstacles, and strategies for insuring accountability and follow-through.<p class="read-more"><a href="http://www.zoetraining.com/blog/2008/09/01/would-strategic-planning-benefit-your-municipality/">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<a href="http://www.zoetraining.com/blog/2008/09/01/would-strategic-planning-benefit-your-municipality/" title="Would Strategic Planning Benefit Your Municipality?"></a><p><img class="image" src="http://www.zoetraining.com/bios/img/penny_mcdaniel.jpg" border="0" alt="Penny McDaniel" align="left" /><em>by <a href="http://www.zoetraining.com/bios/mcdaniel">Penny McDaniel</a> and </em><span style="color: #a30033; font-weight: bold;" title="cssbody=[dvbdy1] cssheader=[dvhdr1] header=[Anne Neal] body=[Anne Neal has been in the human development field for the past fourteen years with a life-time emphasis on personal and professional growth. She’s been associated with the Institute for Consensus Action for the past two years. Anne is an experienced facilitator, trainer, and executive coach and has worked with a wide variety of groups and individuals offering group processes, leadership development, strategic planning, and coaching services. She’s best known for her energetic commitment to people achieving their highest visions.]"><em>Anne Neal</em></span></p>
<p>What is strategic planning? And what do you need to know about the process to determine how strategic planning could benefit your municipality? This article provides a brief overview of strategic planning—the benefits, process, obstacles, and strategies for insuring accountability and follow-through.</p>
<p><strong>Strategic planning is a systematic process where you identify why your local government exists, whom it serves, benefits derived from the services you provide, and your administration’s vision for serving its citizens.</strong> Your strategic plan serves as a blueprint for how your local government will achieve its vision, and it answers three basic questions: <em>&#8220;Who are we?&#8221; &#8220;What do we want?</em>&#8221; and &#8220;<em>How are we going to get what we want?</em>&#8221; At each stage of the process you will need to involve various people and groups, and this is where the power of strategic planning comes into play.</p>
<p>Does strategic planning sound like a long, drawn-out process?  Well, it can take a while to do it right.  What’s the old saying?  “Anything worth doing, is worth doing right.”  This may be quite true, but we think there needs to be a lot of benefits for embarking on a time-consuming and sometimes difficult process.  Participants in previous strategic planning workshops determined a number of benefits for undergoing this process: <span id="more-20"></span></p>
<ul class="ul">
<li>Helps engage the community and involve a wider group of stakeholders</li>
<li>Creates a plan that has the community in mind</li>
<li>Focuses on broad issues</li>
<li>It’s fun to envision the future</li>
<li>Identifies clear impacts and decisions</li>
<li>Helps us keep a focus</li>
<li>Proactive v. reactive (not crisis management)</li>
<li>Assesses resources, strengths, and weaknesses</li>
<li>Makes it easier to measure success</li>
<li>Adds to the stability of the community</li>
<li>Gives us a sense of achievement</li>
<li>Provides stability through term-limits / changes</li>
</ul>
<p>There are many, many approaches to strategic planning; however, there are a couple of common threads among most plans.  The predominant starting point is a solid understanding of the organization: its vision, mission, values, history, key contributors, accomplishments, and setbacks, all answering the question of “<em>W</em><em>ho are we?</em>”  Being able to see the organization within the environment in which it operates is also beneficial.  There are a variety of environmental scans that help organizations understand the pressures and dynamics that are affecting them and that could affect their strategic plan.</p>
<p>In our workshop we asked participants to conduct an environmental scan on trends in local municipalities.  Here are some of the trends they came up with:</p>
<table class="table" style="margin-bottom: 0pt;" border="0" cellspacing="0" cellpadding="0" width="0" align="center">
<tbody>
<tr>
<td width="31%"><strong>Emerging Trends</strong></td>
<td width="34%"><strong>Existing Trends</strong></td>
<td width="35%"><strong>Disappearing Trends</strong></td>
</tr>
<tr>
<td>More partnerships</td>
<td>Lack of public involvement</td>
<td>Public engagement</td>
</tr>
<tr>
<td>Increasing public involvement via technology</td>
<td>Lack of long-term thinking</td>
<td>Trust in public officials</td>
</tr>
<tr>
<td>State-local government changes</td>
<td>Gap between &#8220;have&#8217;s&#8221; and &#8220;have-not&#8217;s&#8221;</td>
<td>Face-to-face personal interaction</td>
</tr>
<tr>
<td>Revenue limitations (Tabor)</td>
<td>Special interest focus</td>
<td>Personal responsibility</td>
</tr>
<tr>
<td>Succession planning</td>
<td>Expectation of technology</td>
<td>Volunteers</td>
</tr>
<tr>
<td>Demographic changes</td>
<td>Term limits</td>
<td>Trust in government</td>
</tr>
<tr>
<td>Interest in parks and trails</td>
<td>Lack of economic stability</td>
<td>Voter turnout</td>
</tr>
<tr>
<td>More technology</td>
<td>Resource challenges</td>
<td>Civic involvement</td>
</tr>
<tr>
<td>Focus on performance measurements</td>
<td>Increasing demands, decreasing resources</td>
<td>Time</td>
</tr>
<tr>
<td>Environmental concerns</td>
<td>Tabor</td>
<td>Community involvement</td>
</tr>
<tr>
<td>Increasing senior population</td>
<td>Entitlement</td>
<td>Rural/historic characteristics</td>
</tr>
<tr>
<td>Leadership gaps due to baby boomers retiring</td>
<td>Public disconnect with government</td>
<td>Sense of community pride</td>
</tr>
<tr>
<td></td>
<td>Citizen apathy</td>
<td>Trust in media</td>
</tr>
<tr>
<td></td>
<td>Budget issues</td>
<td>Neighborhoods</td>
</tr>
<tr>
<td></td>
<td>Economic development</td>
<td>&#8220;Mom and Pop&#8221;</td>
</tr>
<tr>
<td></td>
<td>Growth v. no-growth</td>
<td>&#8220;Handshake&#8221; operations</td>
</tr>
<tr>
<td></td>
<td>Competition for resources</td>
<td></td>
</tr>
<tr>
<td></td>
<td>Senior and youth issues</td>
<td></td>
</tr>
<tr>
<td></td>
<td>Erosion of local control</td>
<td></td>
</tr>
</tbody>
</table>
<p>What would you add to these trends?</p>
<p>Still answering the “<em>Who are we</em>?” question, one common thread in most strategic planning processes is to conduct a SWOT analysis to explore the Strengths, Weaknesses, Opportunities, and Threats of the organization.  In the Technology of Participation ToP®* Strategic Planning Method, we also look at the benefits of success and the dangers of success (unanticipated consequences of success that you might want to plan for).</p>
<p>Once the group has a pretty good handle on its identity and environment, the next couple of steps have to do with setting goals, objectives, strategic directions, and developing action plans to accomplish them. This helps identify “<em>What We Wan</em>t&#8221; and <em>&#8220;How We’re Going to Get It.</em>”  The ToP®* method of strategic planning includes the following process:</p>
<p align="center"><img src="http://www.zoetraining.com/img/strategic_planning_090408.gif" alt="Strategic planning process graphic" width="373" height="373" /></p>
<p align="left">We’re not suggesting that strategic planning is an easy process. It requires a strong commitment from both your executive level and governing board. To secure top-level support you will need to assess the resources needed to develop and implement a successful plan. Resources to consider include staffing needs and compensation for their time, hiring a professional facilitator, your organization’s technological ability to design, implement, and monitor the plan, and meeting and facilities expenses. If the roof has caved in and you’re in crises mode, strategic planning is not the best method for dealing with the crises. Take care of the crises first and then consider creating a strategic plan.</p>
<p>Additional challenges include identifying who makes the decisions at each stage of the process and when you need to build consensus.  Using a skilled facilitator can guide you through this, and utilizing a participatory method—such as the ToP® Methods—when appropriate can make it a more inclusive process.  Making sure you have included all important stakeholders will help you avoid creating a plan that is unsupported.  When done right, strategic planning should engage and excite your staff and citizens in shaping the future direction of your local government.</p>
<p>The final plan should include specific information about goals, objectives, and clearly defined action steps that identify who is responsible for each action item, what resources are needed, when the action item is due, and how you will monitor progress and measure success.  As a basic rule, you should regularly review your action items; a good practice is to conduct quarterly and annual evaluations.  However, more frequent than four times a year may be necessary depending on external circumstances. To keep people committed and on track, communicate and publish results regularly and acknowledge departmental and individual accomplishments as they occur.  It may be helpful to research other municipalities’ strategic plans or to benchmark your processes.  Keep your focus on the strategic plan and strategic directions.  Many leaders get off track because they focus most of their time on operational or tactical issues and don’t think strategically. Leaders who spend about 20 percent of their time thinking strategically and working their plan are more likely to be successful achieving the goals and vision of their strategic plan.</p>
<p>If your organization has never engaged in the strategic planning process, it can be helpful to start with a project or department to get some experience and success before embarking on a plan for the whole municipality.  Utilizing a professional facilitator can help your municipality navigate the strategic planning process.</p>
<p><em><strong>Penny McDaniel, MA,</strong> has more than fifteen years of experience working in the field of training and development, facilitation, and personal growth. Penny specializes in helping people develop their leadership skills, improve new and existing team effectiveness, and assist individuals in connecting with and achieving their personal vision and creating shared vision in their organizations. Penny believes that every individual and every organization should be challenged to reach his or her highest potential. Her commitment as a trainer and facilitator supports that process.</em></p>
<hr size="1" noshade="noshade" />*Technology of Participation® is a registered trademark of the Institute of Cultural Affairs.  ToP® Group Facilitation Methods and Strategic Planning Methods are offered world-wide by ToP® trainers.</p>
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