Great presentation skills are a powerful asset for a salesperson. Lousy presentation skills are a serious liability. Even if you have the best product, service, delivery, warranty and price, a poor sales presentation can shatter your prospect’s confidence in your company, causing them to run in the other direction.

If your presentation skills suck—or aren’t as stellar as you’d like them to be—use some of these strategies to get them up to snuff.

1. Study others
Watch and listen carefully to people who are great presenters. Pay close attention to what they do and how they do it. Notice also what they don’t do. Take detailed notes whenever possible. And if appropriate, ask them for advice.

2. Read books
There are hundreds of books on presentation skills. Browse your favorite book store or Amazon.com. Cash flow a little tight at the moment? Hit your local library.

3. Invest in audio or video programs
Audio training programs allow you to learn while you drive, bike or roller blade. They also enable you to hear examples of good presentation techniques. Video programs go a step further and show you examples of effective presentation visuals.

4. Practice
No amount of reading, listening or watching will make you a better presenter unless you practice. To be a better speaker, you need to speak. As much as possible, as often as possible. Build practice time into your schedule.

5. Get peer feedback
It helps to practice in front of a live audience. Especially if that audience contains other experienced presenters. Ask your colleagues, bosses and anybody else who has a stake in your sales success to listen to you and critique you.

6. Videotape yourself
Get feedback from your toughest critic: yourself. Record yourself and watch the video. You’ll be amazed, impressed and horrified by what you see.

7. Join Toastmasters
If you’re not familiar with Toastmasters International, it’s a non-profit organization with thousands of clubs around the world. You can develop your presentation skills at your own pace, in a supportive environment. For more details and to find a club near you, visit www.toastmasters.org.

8. Hire a coach
A presentation skills coach is a significant investment, but it can produce massive dividends quickly. A coach can identify your biggest problem areas and help you correct them fast. Because of the immediate impact coaching can make on your sales, your company may pay the tab. If not, your investment is still tax-deductible. And well worth it.

I’ve seen enough sales presentations to know that many—if not most—salespeople don’t do them well. Which means sharpening your skills can give you a huge edge over your competitors. Don’t risk another sales with a sub-par presentation. Boost your skills and you’ll boost your sales.

By combining his sales expertise and performance skills with intensive research, Don Cooper delivers programs that are industry and even company specific. So audience members get unique insights and practical, relevant tools they can use immediately to increase their sales—which is why Don is typically the highest-rated speaker at conferences and why his corporate clients bring him back again and again.

“Mighty oaks from little acorns grow.”
14th Century Proverb, Oxford Dictionary of Quotations

The Society for HR Management recently reported that expected hiring levels for May 2010 “could reach levels not seen since 2007″ and that this “spring fling” has led to increased difficulty in hiring qualified candidates.

In conjunction with the increased hiring many organizations will be implementing in coming months, we can also expect many current employees will take the opportunity to job hunt actively as the economy continues to improve and new opportunities open up.

And in the May 2010 Fast Company Magazine, Chip & Dan Heath argue that, “When you own the talent factory, you’ve created a permanent competitive advantage.”

Given these realities, now is a good time to examine the ways in which training and development directly impact YOUR organization’s employment life cycle and some high-return actions you can take to ensure you are positioned to take advantage of improving conditions.

The Employment Life Cycle Seasons

SPRING: Hiring & On-Boarding
At the beginning of the employment life cycle, training & development plays a crucial role in both identifying appropriate candidates and bringing them into the organization effectively. On the hiring front, you can help your supervisors and managers incorporate behavioral interviewing to ensure consistency, take the guesswork out of hiring, and increase your ROI by ensuring a better fit between your organization and new employees.

On the on-boarding side, there are a variety of tools you can use to get new employees up to speed quickly. In addition to the standard instructor-led orientation sessions, savvy organizations are also incorporating technology-based self-paced modules, peer mentoring programs, a flexible orientation curriculum that allows new hires to opt out of subjects in which they can demonstrate mastery, and similar innovations.

SUMMER: Needs Assessment & Skills Development
Ongoing skills development is the traditional province of training & development programs and remains a critical component to your organization’s success. Employees need product- and job-specific knowledge to perform their individual roles effectively; they also need to be able to function effectively as team members to improve organizational performance. Smart organizations conduct regular needs assessments to ensure they are providing development opportunities that meet the needs of both individuals and various teams/departments.

Summer is also an excellent time to identify the tangible skills and intangible knowledge each employee will need to succeed and advance within your organization—do your employees know what they need to know to be promoted? Do you?

FALL: Performance Management/Giving Feedback
Once you’ve identified the skills and knowledge your employees need to grow, the next step is to provide continuous, effective feedback. The Wall Street Journal recently shared a tongue-in-cheek quiz confirming that, “Yes, Everyone Really Does Hate Performance Reviews.” Since it’s unlikely that most organizations will banish annual reviews, at a minimum you must ensure that your organization’s review process is effective, efficient, and as painless as possible.

Even more important, however, is making certain that your employees know how to give constructive feedback on an ongoing basis. Supervisors and managers are of course your front line reinforcement team and need to know how to coach and mentor effectively; you can also implement peer feedback and mentoring as well.

WINTER: Succession Planning
Now that you’ve brought your new employee on-board, identified what skills s/he needs to succeed, and implemented a cycle of continuous feedback, the next stage is to ensure your organization’s succession planning process supports the ongoing cycle and the return to spring. Quick: can your managers identify their “A” players by name? Can they tell you exactly what their “B” players need to make the A-team? Have they identified their direct reports who would be appropriate for reassignment to another role or to be let go?

Effective succession planning doesn’t need to be complicated or involve giant spreadsheets and 100-page reports. It does require ongoing assessment of your employees and that continuous feedback discussed in the fall. It requires an understanding of where your organization is going and how each individual team/department will contribute to that destination. And it requires your leadership team to know their role in the process.

Ensuring you have the appropriate training opportunities at each stage will position your organization to hire rock-solid performers, retain key talent, develop your employees, function more effectively, and help all of your acorns grow into mighty oaks!

Ashley Andrus is President of Zoe Training & Consulting. Her passion is making HR folks and meeting planners look like *rock stars* by providing one-stop access to 90+ speakers, trainers, facilitators, coaches, and consultants.

If Starbucks had a Most Valued Customer club I would have it made in the shade.  Those 600 locations they are closing?  Not my fault. Between my 6am get-‘er-done dose, various meetings, and insane afternoons that scream “get me a mocha STAT!” I estimate that I make an average of 2.3 daily visits to some Starbucks somewhere.

This has been my routine for the last 3.5 years. In that period I calculate I’ve consumed somewhere in the neighborhood of 35,259 ounces* of coffee.

That’s 275 gallons of coffee.

1100 quarts.

Heck, if coffee came in beer kegs, I would have consumed almost 18 of them. By myself.

And I did it all one “tall” serving at a time.

The point? The little things add up. In the same way continuous small doses of material goods accumulate, the same goes for people development. Training—effective training, that is—is not a one-time “hit and run” thing.

This isn’t a newsflash, or at least it shouldn’t be.  When you show up for the first day of Little League practice, you aren’t playing at the Major League level.  You probably can’t even stop that slow rolling grounder from getting through your legs.  When you sit down at a piano for the first time, you don’t play like Liberace. You can’t even manage chopsticks. Building skills takes practice. We know this. So why don’t we more often apply it at work?

Effective people development programs aren’t merely about workshops, webinars, and e-learning courses. Those are necessary, but not sufficient.  True continuous skills development requires ongoing opportunities to learn.

There are a wide range of effective ways organizations can offer bite-sized pieces of information to complement formal content delivery:

• As Gina Schreck of Synapse 3Di explains, “when utilized properly, entertaining podcasts, informative videos, internal discussion boards, social media tools, employee business book clubs and relevant and timely articles can give your brain a Triple Venti Espresso of energy with new ideas and action items to implement.”
• Todd Hudson of the Maverick Institute says “Training needs to learn from manufacturing and ‘Go Lean’. Let people pull the information they need exactly when they need it.”  Whether it’s using face-to-face methods like peer mentoring or digital ones like wikis, organizations are retooling to eliminate waste and make every training dollar deliver measurable business results.
• Tara Powers of Powers Developmental Resources describes the efficacy of true blended learning solutions.  “Instead of stand-alone workshops, employees might participate in a pre-program survey, an e-learning module or online assessment and an instructor-led component, followed by facilitated action planning and regular accountability checkpoints to one’s manager.”

I’m sure there are some people out there who disagree. These are the same people who say “taking the stairs at work won’t make you healthier or lose weight. The only way to make a difference is to commit whole hog and start training for a marathon.” Well, marathon training works for some folks. But for a lot of people, that’s an overwhelming goal. And not everyone has either the time or the inclination to run multiple miles per day, week in, week out.

But a sprint isn’t the answer, either. Remember the fable of the tortoise and the hare?  Slow and steady wins the race. You can’t drink 275 gallons of coffee in one sitting.  And you wouldn’t want to even if you could. It’s better to savor the journey—12 ounces at a time.

* 12 oz/visit x 2.3 visits/day x 365 days/year x 3.5 years

Ashley Andrus is President of Zoe Training & Consulting. Besides coffee, her passion is making HR folks and meeting planners look like *rock stars* by providing one-stop access to 90+ speakers, trainers, facilitators, coaches, and consultants.