Tag Archives: Marketing

Are You Too Cheap?

Posted by on May 31, 2011 Comments Off
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Don Cooperby Don Cooper, The Sales Heretic™

Not long ago I received a menu in the mail from a local Chinese restaurant. On the front of the tri-fold mailer is a proud proclamation in large type: “$1.38 Chinese Food.”

Sure enough, all of the appetizers and most of the entrees listed inside are indeed only $1.38.

My first thought?

This stuff must really suck.

Seriously, if they’re charging less than a buck-and-a-half per item, they must be using the cheapest, lowest-quality ingredients possible. And that’s not what I want to eat. Read more »

Are Your People Driving Customers Away?: How to Lose a Loyal Customer in 12 Seconds

Posted by on July 6, 2009 Comments Off
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Orvel Ray Wilsonby Orvel Ray Wilson

This weekend I traveled with Denise to New Orleans to speak at the City & Regional Magazine Association conference. I was doing break-out sessions on Guerrilla Selling and Guerrilla Marketing with Social Media.

We were nearly next in line to check our bag when a burly ticket agent turned on the crowd and barked, “WHOSE BAG IS THIS?!”

“Mine,” I said, sheepishly raising my hand. I had scooted it under the queuing strap so as not have to carry it an extra 20 feet, and was standing less than 6 feet away.

“YOU HAVE TO ATTEND YOUR BAGGAGE AT ALL TIMES!” he shouted. I was like, SO busted.

“I AM attending it,” I pleaded. “I’m standing RIGHT HERE!” demonstrating that I could almost touch it.

He shouted like a marine drill sergeant, “YOU HAVE TO BE WITHIN ARM’S LENGTH OF YOUR BAG AT ALL TIMES!” Read more »

How to Increase Attendance At Your Next Meeting

Posted by on February 1, 2009 Comments Off
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Don Cooperby Don Cooper

Whether you’re planning a monthly meeting, a public seminar, or an international convention, you want to have as many attendees as possible. The more people you have at your meeting, the more exposure your sponsors receive, the more value your attendees derive from networking, and the more likely you are to fill your room block. Not to mention the more revenue you generate from registrations!

So how can you increase attendance at your next event? (Without spending a fortune on marketing?) Just follow these guidelines.

Select the Right Speakers

Most meeting planners select speakers they’ve seen before or have been referred to them by another meeting planner. Which makes sense. You want to know your speakers will perform well on stage. Read more »

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