by Don Cooper

Whether you’re planning a monthly meeting, a public seminar, or an international convention, you want to have as many attendees as possible. The more people you have at your meeting, the more exposure your sponsors receive, the more value your attendees derive from networking, and the more likely you are to fill your room block. Not to mention the more revenue you generate from registrations!

So how can you increase attendance at your next event? (Without spending a fortune on marketing?) Just follow these guidelines.

Select the Right Speakers

Most meeting planners select speakers they’ve seen before or have been referred to them by another meeting planner. Which makes sense. You want to know your speakers will perform well on stage. Read the rest of this article »