(12/2/13) Your company has too much money. I understand. It’s a common problem. Clearly, you need to get rid of some of it. But how?
But not just any marketing—it has to be bad marketing.
Because good marketing is actually an investment—it will generate more sales, making you more money. And you wouldn’t want that, now would you?
So here are nine ways to ensure your marketing dollars go straight down the drain.
1. Direct your marketing at the wrong people
Most people aren't your buyers. Which means the broader you direct your message, the lower the odds that anyone will respond to it. Better yet, spend some money on research to determine who and where your ideal prospects are…and ignore it! Believe it or not, it's a time-tested way to waste a marketing budget.
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