There is continuous talk in business about having a compelling mission and vision for your company but who really cares? Well, you should. Whether you are a large corporation or a small business owner, having a vision is essential to be able to communicate a picture of the future of your business that others can see, understand, and support. A vision helps motivate people into action. A vision engages, excites, and empowers people to move forward in a consistent direction together. A vision makes people more willing to make small sacrifices today for the hope of a better future. A vision helps people know what to do.

Convinced yet? I thought so. Then read on to develop an effective vision for your business with 7 key characteristics to include in your visioning strategy discussion.

7 Key Characteristics to Developing an Effective Vision

• Be sure your vision tells a story that people can imagine. Can they see it? Can they see themselves in the story?
• Appeal to the long – term interests of your key stakeholders. What do they care about? How are their values tied to your future?
• Be sure people believe its possible.