(11/2/14) If you were on a diet and stepped on a scale that said, “Pretty good. Keep up the good work,” you’d return the scale, claiming it didn’t work. Likewise, if your GPS told you that it “seemed you were going the right way,” you’d probably use a different app, or heaven forbid, buy a map. Scales and GPS provide us with feedback, but vague feedback is unhelpful. It doesn’t tell us what to do more, better, or differently, which is the purpose of feedback.
Vague, positive feedback is also inauthentic, and inauthenticity smells. Hearing you did a great job is nice, but utterly unhelpful because the feedback recipient doesn’t know what he did well and what to replicate. If you want people to replicate a behavior, tell them precisely what they did well that you want them to do again.
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